Monetizing Video Content Online - Video Sales Platforms
Now that we have established that in the online video space it is difficult to generate enough ad revenue to reach profitability, let's take a look at other options for monetizing video content online. In this article, I am referring to premium content that typically would be made available through DVD or Blu-ray and/or digital content made for the web (ex: education, information and instructional videos). I am not referring to episodic or movie content in the entertainment category. First let's take a look at how paid digital video content has progressed. In 2002, CustomFlix, a business that offered DVD on Demand, was created to make widespread distribution easier for independent filmmakers. Amazon acquired CustomFlix in 2005 and in 2007, the name was changed to CreateSpace. CreateSpace was one of the only options available for independent filmmakers to publish and sell their premium video content on the web. We surveyed content creators in 2007 and found that CreateSpace di